I'm helping a friend with a new project that requires marketing to Gen Z. For those of you that don't know, Gen Z is:
Generation Z is the demographic cohort after the Millennials. There are no precise dates for when Generation Z starts or ends; demographers and researchers typically use mid-1990s to the mid-2000s - WikipediaI came across this tweet online, which helped me out a little. My previous role had me running all different kinds of marketing campaigns, but I feel my skills are a little out of date. Gen Z are on platforms like Snapchat, and I have absolutely no idea how it works! I downloaded the app to my phone and literally couldn't figure out how to even share an image. Maybe its time for me to upgrade my skills, eh? This article was first published on September 14, 2017 at 09:46PM at http://www.corelmag.com/2017/09/the-marketing-mystery-that-is-gen-z.html
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Extremely relevant to me right now with my new business idea.
Check out the video below featuring Nigel T Packer, through his international work, has provided businesses with a wealth of understanding in the way we use it and the irritations that make us want to throw our mobiles, tablets and PC’s out of the window.
This talk has helped me understand that developing an awareness of the user’s journey is integral in getting more customers.
This is helping me decide on how to target my customers!
Next up? Choosing a business location! Eek i'm so excited ???
This article was first published on August 03, 2017 at 04:14PM at http://www.corelmag.com/2017/08/businessinspo-walking-in-shoes-of-your.html
If anyone warned me what a headache building my own business would be, I probably never would have taken the leap.
In many ways I feel as though I’m falling without a parachute (the closest experience I can relate this to is that weird jumpy sensation you get in the pit of your stomach when you’re on a roller coaster). But honestly, I’m relieved that nobody scared me away from embarking on this adventure. As daunting as it is, I’m actually enjoying being thrown out of my comfort zone. I never thought I’d be someone who says that (oh how the times have changed from those days when watching Dirty Dancing in my trackies was as exciting as life got). I embrace this evolution, even though I’m stumbling along the way...and it seems I’m not the only one. Did you know that roughly 8 out of 10 entrepreneurs fail when opening their online business? via simonstapleton.com Believe it or not, I’m comforted by this fact! Not only does it lift some of the pressure to hit the perfect note the first time, but I’m reminded of the importance of doing my research before launching my website and promoting it through social media. Wrapping my head around how the internet works from a business perspective is no easy task, but I’ve been doing a lot of reading and I’m keen to work with an SEO services company to develop a powerful marketing strategy (but first, I want to create an amazing website). I’m currently in the very early stages of conducting market research to find out who would be most interested in my business. I’ve learnt there’s no point in trying to appeal to everyone. In fact, this can be detrimental to your brand. Once I figure out my target demographic, I’ll be able to tailor my marketing campaign to appeal to that group specifically, which will make it more powerful (I hope!). More food for thought - what’s my unique selling point that will set me apart from the fierce competition? (in some ways, narrowing this down depends on who my target audience is….which I’m yet to figure out). I’ll admit, it isn’t easy juggling my full time job and “mum duties” with starting this business, but I’m excited to see how it develops. Watch this space to find out more about my project (which I won’t jinx by giving too much away during the pre-conception days). This article was first published on August 03, 2017 at 03:46PM at http://www.corelmag.com/2017/08/taking-leap-starting-my-online-business.html
My toothless adventure (and what I did about it)
If you’re the observant type, you’ll notice something unfortunate about my photos from the past year - I NEVER show my teeth when I smile.
In fact my lips are pressed so tightly together, you’d be forgiven for wondering if I have any teeth at all.
(I promise I do.)
It’s not that I’m a grouch, but I’ve been hiding a missing tooth for the last seven months (one of my front-ish side teeth...I believe it’s called a “first premolar”).
Last summer I tried surfing for the first (and last) time at a health retreat with my friends (J looked after the little ones...bless him). Never again. It was a disaster. The ocean tossed me around like a toy and a particularly vengeful wave sent the board flying into my mouth.
Not only was this humiliating (the spunky instructor actually laughed at me, I kid you not) but it must have loosened my tooth somewhat.
Nothing “zen” about that.
Fast forward to a week later, there I am eating an olive (perhaps a little too enthusiastically). I accidently chomp down on the pit, and BAM….my poor tooth is hanging on for death life. I had no choice but to yank it out - instantly transported to my childhood, but with no gift from the tooth fairy to look forward to!
Anyway, you probably don’t want to read my entire life story. The point of this post is to brag that I now have a smile that rivals even the flashiest models in those toothpaste ads. My confidence has been restored with a full set of teeth, and I have Dr Alistair Graham from Mona Vale Dental to thank for that (thank you, thank you, thank you!).
“Dental implant” sounds like a daunting procedure to me - which is why I delayed getting one for so long. Dr Graham put me at ease straight away. He explained everything and patiently answered my long list of questions (I like to be prepared). Dr Graham held my hand (figuratively speaking) through every step of the process - from the consultation, x-rays and scans to the actual procedure and recovery.
A dental implant is basically an artificial root that’s surgically inserted into your mouth to replace the root of your natural tooth. This attaches to an artificial tooth that looks and feels every bit as real as an organic tooth (I can’t tell the difference, neither can any of my loved ones...and they’re painfully honest about these things).
The surgery itself went really well and I’m booked in for another appointment in a few days (not dreading this one).
Why didn’t I have this procedure sooner? I could have spared the world so many grimacing “half-smile” photos and avoided looking like a camel when chewing food disproportionately on one side of my mouth.
If you’re in a similar situation but feeling anxious about getting a dental implant, don’t procrastinate like I did. The sooner you get it done, the better (so you can stop hiding your smile and chewing like a camel too).
via Blogger http://www.corelmag.com/2017/07/my-toothless-adventure-and-what-i-did.html July 31, 2017 at 05:13PM
Trying Costa Rican Coffee for the First Time
Did you know that in Tarrazú (pronounced “Tar-ah-zoo”), CostaRica it rains 7 months out of the year? The climate of Tarrazú is split into two well-defined seasons, wet and dry. This climate pattern is ideal for growing coffee, which the region is famous for! After learning of this vital coffee information, I decided to give Costa Rican coffee a try. A friend of mine wouldn't stop raving about after their trip through Central & South America I found a few options online, but figured I should start with one of the most well known brands out there, Cafe Britt. I learned of Cafe Britt after coming across this article. The reason why I decided to order from them is that 1) the beans are sourced ethically and 2) it seemed like the most "direct" way to acquire these magical coffee beans from the other side of the world. So how did it taste? AMAZING!!! I went straight for the instense variety from Tarrazu. I'd highly recommend it to any coffee drinker who loves their a strong, bold pick-me-up. via Blogger http://www.corelmag.com/2017/07/trying-costa-rican-coffee-for-first-time.html July 18, 2017 at 01:52PM
Researching Flooring: 10 Different Flooring Options
I've talked a bit about flooring on my blog here before, but lately I've been doing a lot more research as I'm helping a friend narrow down their choices with the purchase of their new home.
Here's the culmination of the research so far:
Sustainable floorings (bamboo and cork)Major advantages of cork flooring Major advantages of cork flooring Spend less and get more with Vinyl tilesMajor advantages of cork flooring All you need to know about luxury vinyl planksLuxury vinyl plank (LVP) floors are beautifully designed natural looking floors. Get the real look from vinyl sheet flooring
Looks better than I expected!
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4/2/2017
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Corel Magaletta
Hi! I’m Corel, I’m in my 30s (you do not need to know which one) and I have a husband, J and two kids: Miss 3 and Master 6. We live in sunny Newcastle, a two hour drive north of a city you might know called Sydney and love spending time baking biscuits and playing in the waves at Merewether.
I work full time and am building my own business on the side, so between that and raising two energetic kids, I enjoy any downtime I can muster with bubble baths, regular date nights with J and reflecting about life on this here blog.