I'm helping a friend with a new project that requires marketing to Gen Z. For those of you that don't know, Gen Z is:
Generation Z is the demographic cohort after the Millennials. There are no precise dates for when Generation Z starts or ends; demographers and researchers typically use mid-1990s to the mid-2000s - WikipediaI came across this tweet online, which helped me out a little.
My previous role had me running all different kinds of marketing campaigns, but I feel my skills are a little out of date. Gen Z are on platforms like Snapchat, and I have absolutely no idea how it works! I downloaded the app to my phone and literally couldn't figure out how to even share an image.
Maybe its time for me to upgrade my skills, eh?
This article was first published on September 14, 2017 at 09:46PM at http://www.corelmag.com/2017/09/the-marketing-mystery-that-is-gen-z.html